Coffee Spending Across Demographics and Lifestyles

Christina Feng, Lily Huang, Ampi Averbuj, Wanxuan Li

Team Giving Vibe

☕ Introduction

Data source:

  • Survey conducted by world champion barista James Hoffmann in 2023 on his YouTube channel.
  • Contains data about coffee spending habits, coffee preferences, and demographic factors of American respondents.

Why analyze coffee spending and preference patterns?

  • Coffee is a daily ritual for millions worldwide, yet we don’t know how others experience it.
  • Curiosity drove us to explore how coffee-related habits vary across demographics and lifestyles.

☕ Q1: How Does Coffee Spending Vary Based On Gender, Ethnicity, and Race?

Why This Question Matters:

  • There are common stereotypes about certain genders and ethnicities consuming more coffee than others. We wanted to explore whether this dataset supports or challenges these assumptions.

Key Dataset Variables:

  • total_spend (Monthly average coffee spending)
  • ethnicity_race
  • gender

☕ Q1: Coffee Spending by Gender, Ethnicity, and Race

  • Female respondents show more variation across racial/ethnic groups compared to males
  • Lack of non-binary respondents for certain ethnic/racial groups
  • The plot shows diverse spending patterns across demographics, but due to the uneven sample sizes the data is not robust enough to confirm or challenge existing stereotypes.

☕ Q2: How Does Work Arrangement Influence Coffee Taste Preferences and Spending Habits?

Why This Question Matters:

  • There are assumptions that remote workers spend more on coffee or prefer different styles than in-person workers. We wanted to explore how work settings impact coffee habits.

Key Dataset Variables:

  • wfh (Categorizes respondents as working from home, in-person, or a mix of both (hybrid)
  • style (Coffee flavor style preference)
  • avg_total_spend (Total monthly coffee spending per style)

☕ Q2: Coffee Spending by Work Arrangement, Taste Preferences, and Spending Habits

  • Hybrid workers spend the most on coffee on average, while in-person workers spend the least.
  • The priciest coffee style varies: Floral for in-person, Bright for remote, and Juicy for hybrid workers.
  • Hybrid workers show the widest spending range, while in-person workers have the most consistent spending.

☕ Thank you!